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2014 Press Release

Trend Micro Stands Up for Internet Safety with
“What’s Your Story? 2014" Art Competition for Young Filipinos

Trend Micro encourages the youth to harness their creativity that will translate Internet safety into art

MANILA, Philippines, November 27, 2014—Committed to keep kids and teens safe online, Trend Micro, the leading global security company, today called for young Filipinos from all school levels (primary to tertiary) to submit posters or artwork designed to inspire others to create a difference in the community through Internet safety. First launched in 2013, this year’s edition of “What’s Your Story?" aims to encourage the youth to harness their talent and creativity to express how their can leave a positive impact in the country through online security.

Internet safety is a significant element in shaping a healthy community. In the Philippines, as a country with 38% Internet penetration rate, a large number of young netizens consume online information, and without the right digital lifestyle education, potential dangers can negatively affect their everyday lives. An offensive Facebook post can emotionally scar a bullied child. Unmoderated use of the Internet can expose kids to sexual predators. Malicious software can steal from a family’s savings account. These threats are alarming, and Trend Micro, as a company, strives to meaningfully use its capabilities and partner with the Filipino youth to help raise awareness.

“Trend Micro endeavors to spread greater awareness on the significance of online security especially for Filipino kids and families. In line with this, we have worked hard to launch and implement this year’s “What’s Your Story?" art competition so the youth can have a platform to share how they can best create a positive impact through Internet safety," said Myla Pilao, Marketing Director at Trend Micro Philippines.

Pilao added, “Protecting kids and families online is a shared responsibility. We hope that this campaign will inspire more private and non-private organizations to join us and take sustainable action for Internet safety in the community."

“Through this art contest, we look forward to the great participation from the younger generation who is highly aware of how to protect themselves online," said Karen Lopez, Global Citizen Program Project Coordinator at Trend Micro Philippines. “Young Filipinos who are educated on the importance of online safety are more likely to take steps to keep themselves digitally safe than kids who aren’t. This art competition will help create awareness to those who need it the most."

The 2014 "What’s Your Story?" art competition encourages the youth to speak their mind and influence their peers on Internet stewardship through originally created posters or artwork inspired by the theme, “Creating a Positive Impact in the Community through Internet Safety."

Trend Micro officially welcomes all netizens to submit their A4-sized artwork, either digital or traditional pieces. The contest is open to three categories of entrants: (1) primary school students (grades 1-7) (2) secondary (grades 8-12), and (3) tertiary/college students (years 1-5). The entries of participants between 13 and 17 must be submitted by a school representative. The digital copy of the entry must be emailed at trendlabs_iskf@support.trendmicro.com while the hard copy must be delivered to Trend Micro Philippines office (8F Rockwell Business Center Tower 2, Ortigas Avenue, Pasig 1100). The deadline of submission is on January 31, 2015.

There will be a grand prize winner for each category (primary, secondary and tertiary entrants). The three grand prize winners will take home $1,000 each. A special “Audience Choice" prize amounting to $300 (regardless of category) will be awarded based on the number of Facebook “likes" and “shares" garnered on the art piece. For judging and public viewing purposes, the entries will be displayed in the form of an art gallery.

For more information on the contest, visit the official contest page at https://www.facebook.com/ClickRightPH/app_208195102528120

 

About Trend Micro

Trend Micro Incorporated, a global leader in security software, strives to make the world safe for exchanging digital information. Our solutions for consumers, businesses and governments provide layered data security to protect information on mobile devices, endpoints, gateways, servers and the cloud. Trend Micro enables the smart protection of information, with innovative security technology that is simple to deploy and manage, and fits an evolving ecosystem. All of our solutions are powered by cloud-based global threat intelligence, the Trend Micro™ Smart Protection Network™ infrastructure, and are supported by over 1,200 threat experts around the globe. For more information, visit TrendMicro.com.


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