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2014 Press Release

Press contact

Paul Oliveria
Tel: +6329956200 x 5704
Paul_Oliveria@trendmicro.com

Trend Micro “What’s Your Story” Contest Awards Young Filipinos for Promoting Responsible Online Behavior

Manila – 29 January 2014 – Trend Micro Incorporated, the global leader in content security, announced the winners of “What’s Your Story,” an international competition that harnessed the creativity of the Filipino youth in making videos that promote values and habits of conscientious digital citizenship.

Launched for the first time in the Asia Pacific region, the “What’s Your Story” contest encouraged the youth to influence their peers by sharing their ideas on how to maintain a good reputation online. The competition is part of the initiatives under the Click Right campaign, an advocacy designed to provide useful tools and information to parents, youth, educators, and guardians in managing important concerns such as online etiquette, online security, and protection against child pornography.

“Trend Micro is committed to building a safe online environment for all digital citizens, most especially kids and their families,” shared Myla Pilao, TrendLabs Marketing Communications Director. “We believe that protecting kids online is a shared responsibility. Through ‘What’s Your Story’, we created an avenue to empower the youth to voice out their thoughts on how best to safeguard their reputation through online safety practices.”

In its inaugural year in the Philippines, the “What’s Your Story” contest garnered 72 entries, the most in the Asia Pacific region, for both individual (18 years and above) and school categories (participants between 13 and 17 years old, entry submission through a school representative).

Amabel Mabel Bautista bested 43 other entries with her video “Good Online Rep” and was awarded the grand prize for the individual category while Rephael Catap’s video entitled “The Internet in the Modern Days: Benefits, Consequences” was named as runner-up.

On the other hand, the school category collected 28 entries and saw “The Story of My (Online) Life” by Marie Pellejo and “BACKFIRE” by Shaira Jill Sera Jose win the grand prize and runner-up award respectively.

The grand prize winners took home USD 2,000, while the runners-up get USD 600. Meanwhile, “Pindot” by Julius Cea accepted the Audience Choice award and received USD 400 after being honored as the fan-favorite video with the most Facebook votes.

The Philippines’ top 2 entries competed against the winning videos from Malaysia, Singapore and Taiwan in the Asia-Pacific regional competition. Marie Pellejo’s inspirational ”The Story of My (Online) Life,” a video about learning to protect her online reputation through life experiences, was recognized as one of the two overall winners and accepted the grand prize of USD 5,000. She is the first Philippine representative to nab this honor in the regional competition.

“Through this [What’s Your Story] video contest, we are glad to see that the younger generation from all four countries are highly aware of how to protect themselves online,” said Jenny Chang, the Chief Culture Officer of Trend Micro. “We believe the event has reached our goal of getting the youth involved in raising the consciousness of online reputation, including the actions [think before click, think before posting] needed by families and teenagers to use the internet correctly and safely.”

For more information on the “What’s Your Story” contest, visit the official website at http://whatsyourstory.trendmicro.ph

About Trend Micro

Trend Micro Incorporated, a global leader in security software, strives to make the world safe for exchanging digital information. Our solutions for consumers, businesses and governments provide layered data security to protect information on mobile devices, endpoints, gateways, servers and the cloud. Trend Micro enables the smart protection of information, with innovative security technology that is simple to deploy and manage, and fits an evolving ecosystem. All of our solutions are powered by cloud-based global threat intelligence, the Trend Micro™ Smart Protection Network™ infrastructure, and are supported by over 1,200 threat experts around the globe.  For more information, visit TrendMicro.com.

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