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2011 Press Releases

Trend Micro Announces Vision for Smarter, Data-Centric Security; Supports Development of Cloud Security Standards for Governments

Launches Landmark Release of New Virtualization and Cloud Security Solutions;
Reinforces Commitment to protecting businesses and governments as they transition into the Cloud.

Singapore – October 18, 2011 – Trend Micro Incorporated (TYO: 4704;TSE: 4704), a global cloud security leader, today announced its vision for a smart, data-centric security framework and launched its next-generation of virtualization and cloud security solutions, Deep Security 8.0 and SecureCloud 2.0, at CloudSec 2011, its inaugural regional cloud security summit in Singapore. It also reaffirmed its support for governments across the region, including Singapore, in accelerating the development and deployment of cloud security standards.

Vision for Smarter Security in Post-PC Era

The security industry is at a crossroads, facing a complicated horizon that covers an escalation of targeted attacks against companies; growth in the use of unsecured personal mobile devices; and cloud implementations where data can be accessed anytime, anywhere. By the end of 2014, penetration of cloud email and collaboration services (CECS) will stand at 10 percent and will have passed the "tipping point" with broad-scale adoption under way, according to Gartner, Inc. 1 

Although Gartner believes that the time is right for some enterprises — particularly smaller ones and those in industries with long underserved populations such as retail, hospitality and manufacturing — to move at least some users to CECS during the next two years, analysts warned that readiness varies by service provider and urged caution.1

The new security model by Trend Micro puts the spotlight on data by integrating threat and data protection capabilities within a unified framework, ensuring visibility into who is accessing what data, when, where and how. It offers smarter threat protection – local, correlated threat intelligence sensors that provide rapid identification of targeted attacks – and smarter data protection technologies that provide contextual awareness of data usage across multiple locations.

This new model updates and adds to the power of the Trend Micro™ Smart Protection Network™ infrastructure, which correlates data from more than 70 billion daily queries and has protected more than 130 million users since it was first unveiled in 2008.

Supporting Governments in their Journey to the Cloud

In developing standards for virtualization and cloud security, Trend Micro has worked with several leading government bodies -both as a member and a consultant. These include the Singapore Infocomm Technology Federation (SITF), Information Technology Protection Agency (IPA) of Japan, Cloud Security Alliance (CSA) and Commission on the Leadership Opportunity in U.S. Deployment of the Cloud (CLOUD2 amongst others. In addition, as a corporate member of CSA and the co-chair of its Virtualization and Technology Compartmentalization Group, Trend Micro has been instrumental in helping influence cloud security initiatives of governments in the US, Europe and Japan and is actively promoting and educating end-users on the best practices in cloud security. Trend Micro’s products follow stringent standards and products like SecureCloud are designed to meet European Network and Information Security Agency (ENISA)’s cloud risk management and data protection recommendations.

In response to Singapore’s Infocomm Development Authority (IDA) call to address concerns on cloud security [ 2 ], Trend Micro is sharing its experience and knowledge from other national cloud security and service-level-agreement (SLA) initiatives, to help accelerate the development and deployment of cloud security standards and guidelines in today’s rapidly evolving cloud environment.

"Singapore is a leading player in the journey to the cloud, and we commend IDA’s commitment and initiatives towards promoting cloud security,” said Oscar Chang, Executive Vice President, Asia Pacific, Trend Micro. "We are committed to support governments and businesses in Asia in securing their journey to the cloud with superior technology, continuous innovations, and in-depth knowledge of global threat intelligence.”

According to a recent Gartner report 3 , through 2014, the lack of third-party certifications that adequately address security, continuity and recovery will discourage 30% of organizations from using commercial cloud computing.

The report further highlights how security remains both a key necessity in the uptake of cloud computing services, and presents a major inhibitor to the adoption of cloud strategies.

"Trend Micro envisions that during 2012 and beyond, business will need a more holistic and a smarter security. With the rapid consumerization of IT and the sophistication of attacks, businesses will need better and faster threat protection that enables business productivity whilst increasing efficiency and manageability of their security. Our involvement and extensive work with governments, industry associations and businesses has put us on a good platform that can help businesses stay more protected while embracing opportunities and advantages of cloud computing and consumerization with new confidence.” said Dave Asprey, Vice President, Cloud Security, Trend Micro

Protecting the World's Governments

Last month, Trend Micro Deep Security, a server security platform, achieved Common Criteria Evaluation Assurance Level 4 augmented (EAL 4+) certification under the Canadian Common Criteria Evaluation and Certification Scheme. EAL4+ is the highest assurance level that is recognized globally.

As a result, government agencies that require the use of Common Criteria certified products can be assured that the specification, implementation and evaluation of Deep Security has been conducted in a rigorous and standardized manner to meet their security and compliance need. Recognized in 25 countries, the criterion was developed through the efforts of security experts in the following countries: Australia, Canada, France, Germany, Netherlands, New Zealand, United Kingdom and United States.

In a recently expanded agreement with VMware, Trend Micro will OEM VMware vShield Endpoint to offer a combined solution with Trend Micro Deep Security. This has made Trend Micro one of the first vendors to provide customers with a simplified licensing, deployment and support experience for integrated VMware vShield Endpoint solutions.

Strong Momentum across Asia Pacific

In Asia Pacific, Trend Micro sales of server security for virtualization environment have surpassed physical environments in first half of 2011, with 116% YoY growth. Governments are leading the adoption of virtualization security, followed by health care and banking institution. Telecom sectors are actively piloting the integration of virtualization security into their infrastructure-as-a-service offerings.

Trend Micro continues to see strong customer momentum across Asia Pacific over the past six months. Organizations across key industries continue to choose Trend Micro as the strategic platform for their enterprise-wide security for better, faster threat protection, increase efficiency and better productivity, with a lower total cost of ownership.

The launch of the new generation of virtualization and cloud security solution extend Trend Micro’s leadership and innovation. Deep Security 8.0 is the first agentless anti-malware for virtual environments, and the first to include intrusion prevention and web application protection as part of an all agentless solution across physical, virtual and cloud computing environments. SecureCloud is a cloud data protection with a patent-pending approach that integrates unique policy-based key management, industry-standard encryption and virtual-server validation to safely and easily deploy data into private cloud environments. It simply enables faster cloud adoption, greater cost reduction, and better compliance. Deep Security 8.0 and SecureCloud 2.0 work together to create a context-aware framework that responds to the constantly evolving state of the dynamic datacenter.

About CloudSec 2011

CloudSec 2011 is a premier regional conference designed for CXOs and senior managers with cloud security responsibilities. "Have a vision not clouded by fear” is the theme of CloudSec 2011 and it is derived from an ancient Cherokee proverb that is timely and apt for organizations that are concerned about cloud security today. Cloud computing has arrived but it introduces transformational risks and threats that require new security strategies and solutions to manage these challenges. CloudSec 2011 is organized by Trend Micro and supported by the Cloud Security Alliance, SANS, VMware, SingTel and NEC. More details on agenda and speakers are available at www.cloudsec.sg.

Press Contacts

Kenneth Lim

Country Marketing and Communications

Technology Alliance Marketing – APAC

Trend Micro (Singapore) Pte Ltd

Tel: 6513 0054

Anubha Pandey / Luana Low

Fleishman-Hillard Singapore

Tel: 6339 1066

Email:anubha.pandey@fleishman.com / luana.low@fleishman.com

 

1 Gartner Press Release, Gartner Says By End of 2014 at Least 10 Percent of Enterprise Email Seats Will Be Based on a Cloud or Software-as-a-Service Model, September 20, 2011. http://www.gartner.com/it/page.jsp?id=1796914

2 Keynote Speech by Mr Khoong Hock Yun, Assistant Chief Executive, Infocomm Development Authority of Singapore at the Cloud Security Alliance Summit 2011


3 Gartner, Inc., Cloud Security and Risk Standards, Jay Keiser, Rob McMillan, June 7, 2011.


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